wims.vc

The Elevator Pitch

Create a simple and shareable public brand guide from a single Figma file.

The Vision

A single source of truth for your brands logos, colors, fonts, icons, and more. Presented in a simple web format, with full JSON support for your developers.

The Opportunity

Design teams spend hours manually documenting brand guidelines. Developers struggle to translate design tokens into code. There are 4M+ Figma users who need to sync design tokens with code. Current solutions (Zeroheight, Supernova) are expensive and complex. Opportunity for a simple, developer-friendly tool, for a cheap monthly subscription.

What's Already Built

extension Figma Plugin
Working native Figma plugin for pulling brand assets
language Marketing Site
With landing pages and documentation
cloud Architecture
Hosting and deployment via GitHub and Netlify
palette Brand
Domain name (brandjson.com) and Figma community listing

The Numbers

250 Monthly Users

  • $875/mo revenue (at $3.50/user)
  • $800/mo profit (static hosting!)
  • Needed by ALL teams
  • Can you do better?

1k Monthly Users

  • $3,750/mo revenue (at $3.75/user)
  • $3,200/mo profit (static hosting!)
  • Needed by ALL teams
  • Can you do better?

Currently Seeking

Marketing Co-Founder
A founding CMO who can target creators, small businesses, and startup marketing teams. Immediate revenue potential with working product. No salary, but offering a full 25% stake to the right person.

Interested in BrandJSON?

Purchase this complete business for $25,000 or join as CMO to build it together.

2026 Cohort